Fragrance Technology

Fragrance plays an integral part in determining consumer acceptability of a product. Perfumes play many roles; masking unpleasant base odours, providing hedonically pleasing fragrances, and perhaps most important of all, reinforcing brand image and positioning. Therefore perfume selection is an essential part of product development.

The number of possible fragrance notes is virtually infinite. Therefore selecting the most suitable for your products can be arduous at best. Traditionally there has been a degree of guesswork involved in perfume selection, with the final decision being made by board members. However it is possible to choose the most suitable perfume based on statistically sound scientific data. Our specialist mapping expertise enables us to define and select the best fragrance for your product.