Dailycer Group

Dailycer are a leading manufacturer of innovative and delicious breakfast cereals and cereal bars. Wirral Sensory Services (WSS) have worked with Dailycer since 2008 improving the recipes of these childrens products.

"Improvements to our children’s cereals have been tested by WSS through a series of in home children’s taste tests. The work conducted with WSS has allowed us to focus our product development and make changes to the cereals based on the children’s feedback.

WSS were able to conduct the children’s in home research very quickly and in a cost effective manner."

Sue Jones-Smithson - Category Marketing Manager – Dailycer